Mad Men has wrapped up, and with the closing of this beautifully executed AMC series, we say goodbye to the wave of nostalgia that has gripped the cable networks for most of recent memory. However, just as Don left on a commercial note–Coke, in this case–the fast food chains have filled the vacuum with characters from their golden days. Colonel Sanders and the Hamburglar are back at KFC and McDonald’s.
I don’t know the rationale behind it, and Darrell Hammond isn’t exactly a clone of the Colonel, but it’s schtick that should at least turn some heads. I remember Chicken Littles from the Colonel Sanders era of KFC. I remember playing on the McDonald’s playground where the plastic Hamburglar lurked over in the corner.
One company’s dealings with nostalgia did not go as planned. Last year, Hardee’s quietly did away with the Cinnamon Raisin Biscuit. Those had been around ever since I was a child, and I have fond memories of getting ready for school early enough so that my dad would take me to Hardee’s on our way and we would share an order of those. It didn’t happen often, but it was fun. Many have similar memories, and when those biscuits were replaced by an inferior Cinnamon Pull Apart, all hell broke loose. Even the clerks at the register admitted the company made a mistake. At last check, Hardee’s had put things back to normal and acted like the ill-advised move never happened.
The lesson here? Nostalgia is a tricky thing. Mad Men seemed to have run its course, as had the viewing audience’s appetite for a midcentury modern drama. However, where food is concerned, appeals to the past are timeless. Now, go get yourself some home cooking at a restaurant nearby….”just like Mom used to make.”